Advocacy, Lobbying & Reputation Management
For Transformational Leaders
Develop the strategic skills required to
influence policy, engage stakeholders,
build strategic alliances, protect reputation
and translate leadership vision into
sustainable impact.
Develop the strategic influence required to create sustainable impact.
Transformational leadership requires more than vision; it demands the ability to influence policy, mobilise stakeholders, build strategic alliances, manage public perception and sustain institutional trust.
Course Introduction
Transformational leadership requires more than vision; it demands the ability to influence policy, mobilise stakeholders, build strategic alliances, manage public perception and sustain institutional trust.
This intensive course equips participants with ethical, practical and integrated approaches to advocacy, lobbying, stakeholder engagement and reputation management.
Through practical tools, case studies and strategic exercises, participants will learn how to communicate compelling causes, engage decision-makers, navigate complex stakeholder environments, manage reputational risks and translate leadership vision into sustainable impact.
Course Objective
To equip participants with strategic skills for ethical policy influence, stakeholder engagement, alliance building and effective reputation management.
Expected Outcomes
- Develop effective advocacy and stakeholder-engagement strategies.
- Map stakeholders and analyse their interests, influence and decision-making power.
- Engage policymakers and institutional leaders professionally and ethically.
- Manage organisational reputation, media relations and crisis communication.
- Align advocacy and lobbying initiatives with organisational vision and transformational goals.
What participants will be able to do.
01 — Advocacy
- Explain the principles, forms and strategic importance of advocacy.
- Understand public, policy and community advocacy.
- Develop effective advocacy strategies.
02 — Lobbying
- Apply ethical lobbying techniques.
- Map stakeholders and analyse power.
- Engage policymakers and decision-makers strategically.
03 — Reputation
- Understand factors that build or damage reputation.
- Develop crisis communication approaches.
- Manage digital reputation and public perception.
04 — Integrated Strategy
- Integrate advocacy, lobbying and communication.
- Align communication with leadership objectives.
- Develop an integrated action plan.
Four strategic modules.
Understanding Advocacy
- What advocacy is — and what it is not
- Types of advocacy: public, policy and community advocacy
- Building an effective advocacy strategy
The Art of Lobbying
- Principles of ethical lobbying
- Stakeholder mapping and power analysis
- Techniques for policy and decision-maker engagement
Reputation Management
- Factors that build or damage reputation
- Crisis communication and media engagement
- Digital reputation and perception management
Integrated Strategy
- Aligning advocacy, lobbying and communication
- Practical case studies and strategic applications
- Developing an integrated action plan
Choose your preferred participation format.
Abuja
10:00 a.m. WAT
Lagos
10:00 a.m. WAT
Online Session
10:00 a.m. WAT
More than a training session.
Every Participant Receives
- Comprehensive electronic course materials
- Certificate of Proficiency
- Practical strategic exercises
- Leadership-focused case studies
- Action-oriented learning framework
Subsidised Training
Take advantage of the subsidised training opportunity.
Actual Training Value:
₦250,000
International Training Value: US$350
Rotimi Mathew, PhD
Rotimi Mathew, PhD, is a transformational reformer, leadership development strategist, corporate and public governance specialist, and business development coach and mentor.
With over three decades of cross-sectoral experience, he has led institutional reforms, mentored leaders, facilitated executive development and supported organisational growth across Nigeria and beyond.
His professional expertise includes strategic advocacy, ethical lobbying, public affairs, stakeholder engagement, policy influence, corporate communication, leadership development, governance and institutional reputation management.
He brings extensive practical experience in helping leaders and organisations build strategic relationships, navigate complex policy environments, manage public perception and translate transformational ideas into measurable and sustainable outcomes.
The programme will also feature experienced international speakers and practitioners who will provide comparative perspectives, practical insights and global best practices.
Participant Registration
Complete your registration in three simple steps.
Registration Received
Thank you for registering for the Strategic Clarity Intensive Session. Your registration details have been successfully submitted.
Payment information.
Bank Details
Bank: Guaranty Trust Bank Plc
Account Name: Rotimi and Associates International Limited
Account Number: 0676446064
Enquiries
Telephone:
+234 803 6000 692
+234 805 2511 210
Email:
rotimiandassociate@gmail.com
Rotimi and Associates International Limited
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